Global Certificate Course in Personalized Ad Performance Analysis

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The Global Certificate Course in Personalized Ad Performance Analysis is a comprehensive program designed to equip learners with essential skills in analyzing and optimizing personalized ad performance. This course is crucial in today's data-driven marketing landscape, where understanding consumer behavior and ad effectiveness is key to business growth.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

With the rise of AI and machine learning, personalized advertising has become a critical aspect of digital marketing, and there is a high demand for professionals who can analyze and interpret ad performance data. This course provides learners with the necessary skills to meet this demand, offering hands-on experience with industry-standard tools and techniques. By completing this course, learners will be able to demonstrate their expertise in personalized ad performance analysis, making them attractive candidates for roles in digital marketing, data analysis, and advertising. This course not only provides learners with essential skills for career advancement but also offers a valuable credential that can help open doors to new opportunities in the industry.

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์–ด๋””์„œ๋“  ํ•™์Šต

๊ณต์œ  ๊ฐ€๋Šฅํ•œ ์ธ์ฆ์„œ

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์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Unit 1: Introduction to Personalized Ad Performance Analysis
  • Unit 2: Understanding Ad Metrics: CTR, CPC, CPM, and Conversion Rates
  • Unit 3: Data Analysis Basics: Descriptive and Inferential Statistics
  • Unit 4: Segmentation Strategies for Personalized Ad Analysis
  • Unit 5: A/B Testing and Multivariate Testing for Ad Optimization
  • Unit 6: Cross-Channel Ad Performance Analysis
  • Unit 7: Attribution Models: Linear, Time Decay, Position-Based, and Last Click
  • Unit 8: Machine Learning Techniques for Ad Performance Prediction
  • Unit 9: Personalization Tools and Technologies: Recommendation Engines, Dynamic Creative Optimization
  • Unit 10: Best Practices in Personalized Ad Performance Analysis

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

  1. Digital Marketing Specialist โ€” in-demand career path aligned with this qualification (25%)
  2. Data Analyst โ€” in-demand career path aligned with this qualification (20%)
  3. SEO Specialist โ€” in-demand career path aligned with this qualification (15%)
  4. PPC Specialist โ€” in-demand career path aligned with this qualification (10%)
  5. Social Media Manager โ€” in-demand career path aligned with this qualification (10%)
  6. Content Marketing Manager โ€” in-demand career path aligned with this qualification (10%)
  7. Web Analytics Specialist โ€” in-demand career path aligned with this qualification (10%)

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  • ๊ณผ์ • ์™„๋ฃŒ์— ๋Œ€ํ•œ ํ—Œ์‹ 

์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

๊ณผ์ • ์ƒํƒœ

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์ƒ์„ธํ•œ ์ฝ”์Šค ์ •๋ณด๋ฅผ ๋ณด๋‚ด๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค

ํšŒ์‚ฌ๋กœ ์ง€๋ถˆ

์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

์ฒญ๊ตฌ์„œ๋กœ ๊ฒฐ์ œ

๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
GLOBAL CERTIFICATE COURSE IN PERSONALIZED AD PERFORMANCE ANALYSIS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of Planning and Management (LSPM)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
์ƒˆ ๋“ฑ๋ก
4.8

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